Turkish Airlines signs agreement with Spanish company

Turkish Airlines has often taken pride in being the first brand from Turkey to advertise in the Super Bowl, but this year’s spot will also mark another international debut in the Big Game: its first Spanish ad agency.

David Madrid created the airline’s 30-second spot-its fourth consecutive Super Bowl ad appearance, which was preceded by a pre-game campaign in 2016-in partnership with David Miami.

The Ogilvy-owned David network is no stranger to the Super Bowl. David Miami created three ads last year with support from its teams in South America. Since then, David hired Spanish creative Pancho Cassis as its global CCO and opened the Madrid office behind this year’s Turkish Airlines spot. (In addition to collaborating on the airline ad, David Miami is also following up its 2019 Budweiser ad with the brand’s 2020 Big Game spot)